Simplicity, privacy and creativity

macOS is more than just an operating system. It’s a platform for creativity, productivity, and innovation. It’s a powerful tool that empowers us, its users, to do amazing thing. Whether it’s creating a piece of art, coding a new software, or simply staying organized and productive throughout the day, macOS allows us to effortlessly create magic.

At its core, macOS is built to be intuitive and user-friendly, with a focus on simplicity and elegance. It’s designed to make computing easy and accessible for everyone, regardless of their technical background or level of expertise. Whether you’re a seasoned developer or a first-time computer user, macOS offers you an intuitive and streamlined experience that makes computing a joy. We believe that is the way interacting with computers should be. We don’t like bloated features and we think each application should be focused on doing single task efficiently.

We love macOS because it is also a platform that values privacy and security. It’s built with robust security features that protect us from malware, phishing, and other online threats. It’s also designed to give us control over our data, allowing us to choose how and when our information is shared. In these days, when data is being overshared, we want to be protected ourselves and know our data is not being sold to various advertisers.

We, the macOS fans and users are creative people. And macOS is our platform, because it fosters creativity and innovation. It’s a platform that’s open to developers and designers, encouraging us to create new apps and experiences to push the boundaries of what’s possible. From the App Store to the developer community, macOS offers us a rich ecosystem of tools and resources that enable our creativity and innovation to flourish.

As macOS continues to evolve and improve, we want it to remain true to its core values of simplicity, elegance, privacy, and creativity. We want a platform that’s built to empower us, its users. Enabling us to do more, to be more productive, and to create more impactful work. With macOS, the possibilities are endless, and the future is full of exciting opportunities for our innovation and growth.

About Illustration

The way we’ve built this illustration is by first choosing a punchline and then building around it. We’ve went with effortlessly create magic because that’s how using macos feels. Due to its extreme focus it just feels like anything is possible.

For our hero we’ve chosen a combination of magical, arcane and steampunk golem appearing from a macbook pro. We feel that with macOS people are creating software behemoths in various fields. To us, it feels like that there is extreme power locked inside this unix-like operating system.

In the end, we’ve posed our hero as a gentelman. We think it gave our illustration a certain funny and playful twist. We all love to be gallant, chivalrous and well-mannered. We aim to translate the same qualities into ours magical creations.